Who Shouldn't Use Pre-RFP Capture Intelligence
Over the past few weeks, we’ve had a bunch of great conversations with BD and capture folks. And one thing’s clear: there’s still a big gap between strategic capture planning and actual day-to-day execution.
So we built something to help—turning what’s usually a very manual, fragmented process into a more guided, data-backed workflow. But figuring out who it’s really for has been just as important as building it.
Here’s what we’ve learned 👇
1. You’re building a formal BD/Capture team
A lot of leadership ends up doing capture themselves—it’s high-stakes work and they know the Shipley/APMP methodologies by heart. But once they try to build a team around them, the gaps show up quickly.
New hires often don’t have the experience to connect the dots or proactively reach out to agencies and partners. They want to—but it’s not obvious how.
Cliwant helps teams bridge that gap. It’s built around familiar frameworks (like Shipley), but with clear steps that are easy to follow—even if you’re new.
It’s not just a pile of data either. We help your team:
- Identify the right customer agencies
- Understand the incumbent and up-and-coming competitors
- Spot teaming gaps and value props where you can win
Basically, it’s a way to grow your team’s capture IQ—without needing every hire to be a senior strategist.
❗️That said, if your BD/capture team is already well-oiled and running smoothly, you might not feel the need for this. Or if you’re so early that everyone’s still doing 10 jobs and just trying to stay afloat, it might be too soon to act on pre-RFP capture. Totally fair.
2. You’ve looked at GovWin but it’s out of budget
We respect what GovWin offers—but $30K+ a year is a lot. And even with all that data, it’s still a heavy lift unless you’ve got the team to really dig into it.
Cliwant isn’t trying to be “GovWin but cheaper.” It’s built for teams who don’t want to spend hours stitching spreadsheets together or running five tools at once.
We focus on surfacing the insights that matter—fast—and helping you actually take action. So if you’ve been priced out of GovWin or just overwhelmed by it, we might be a better fit.
3. You’re a C-level leader thinking about growth
Pre-RFP capture is about building new relationships, not just reacting to what’s out there.
If you’re focused on maintaining your current book of business, it might feel like a nice-to-have. But if you’re thinking about expansion—new customers, new contracts, new markets—this is where it starts.
And even if you’re not personally running the capture process, you're probably the one asking the big questions:
- Where’s our next customer coming from?
- Do we know where the market’s moving?
- Can we act sooner than the competition?
Cliwant helps you and your team answer those questions with a clear, repeatable strategy.
Wrapping it up
If any of this sounds like where you are—we’d love to talk. Even if the timing’s not quite right, I’d still be curious to hear how your team is approaching capture.
💬 Book a 15-minute call — we’ll show you how to boost your BD and capture efforts with a data-driven approach. (Contact: patrick.han@cliwant.com)
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